Our Inspirational Story

Black Aswad

Aswad means "Dark" or "Black" in Arabic. And the term “Black Knight” is to signify resilience and perseverance; refusing to give up even in the face of extreme adversity. In a similar fashion our coffee is here to save your day from the darkest of times; one cup at a time.

Welcome to Black Aswad, your go-to online destination for the finest specialty coffee, roasted to order and delivered right to your doorstep! Our story began during the height of the pandemic, when our founder faced a personal crisis when his parents got infected. They lived overseas, and he couldn't be there to take care of them. All he could do was pray for them, and it was a heartbreaking experience. But his parents were strong and resilient, and they inspired him to spread positivity and bring joy to others.

That's when the idea of Black Aswad was born. He wanted to create a specialty coffee store that could deliver the best quality coffee to people's doorstep. He knew that coffee had the power to uplift people's spirits and create a healthy environment. His wife, who is also a coffee lover, became his partner in this endeavor. When her mother got infected, she became her by attending to her took care of her. She brewed a cup of warm, steaming coffee to energize and refreshen her. Just having a loved one by her side made a world of difference, and in a few days, her mother was relieved of the disease.

This experience reinforced the belief that health and joy could be yours, and it could come in a fresh cup of coffee. The couple was determined to create a store that could deliver not just any coffee, but specialty coffee, roasted to order using the finest beans sourced from around the world. They wanted to honor the "Black Knights" among us, the front liners, first responders, and care givers who have been working tirelessly during these challenging times. They wanted to salute their bravery and commitment to serving their communities and be with them in spirit. Let's all brew a cup of coffee and raise it to these heroes!

Our primary focus is on empowering YOU to become the change people are looking for. As individuals, we may not always have the training or resources to directly support those who are suffering. However, by joining forces with the support organizations you can make a significant impact and help break the stigma surrounding mental and behavioral health. 

Our coffee is not just any coffee, its specialty coffee roasted to order, using the finest beans sourced from around the world. We take pride in our craft and want to deliver the best quality coffee to you. Whether you prefer a smooth and mellow blend or a bold and robust one, we have something for everyone.

Our online store is easy to navigate, and we offer a range of products, including coffee beans, ground coffee and flavored indulgences. Plus, our delivery is fast and reliable, so you can enjoy your coffee without leaving your home.

Finally, we want to create a healthy and positive environment, where you can have healthy conversations and connect with other coffee lovers. Cheers to health, joy, and a good cup of coffee!

Sip! Sip! Pour!


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